Have You "Kuro"ed Today?

The website of Kuro: http://www.kuro.com.tw/Kuro/tv_view.htm
After watching the TV commercial of Kuro, one can only give both thumbs up for its success in influencing and persuading people. Just like what the title suggests, it seems that using Kuro is as routine, if not necessary, as eating three meals every day.
This reminds me of the five steps in the Motivated Sequence developed by Alan Monroe and Douglas Ehninger and the Law of Consisitency and Conformity proposed by Kevin Hogan. On the one hand, while the commercial of Kuro is presenting the problem of most people's lack of musical etiquette, it is motivating the audience by developing the need step. Kuro cleverly appeals to the Social needs, suggesting that the Kuro users will no longer be regarded as music fools and will even be considered "high-class." On the other hand, the commercial makes good use of some Laws of Persuasion by creating the feeling that the audience should become the members of Kuro if they realize the importance of musical etiquette and the threat of being musically illiterate, and if they notice its popularity among the majority of other people or their peer groups.
So, go check that website and its TV commercial. You'll feel the persusive power of Kuro as I do.

